10 Organic Makeup Brands and Their Best Products

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Confession: Even as someone who lives, works, sleeps, and writes about beauty practically 24/7, organic makeup (categorically) kind of feels like the twilight zone. A) There’s a whole lot of murkiness when it comes to what’s “clean,” “natural,” “nontoxic,” “green,” and yes, even truly “organic” within the beauty industry, and B) lots of said murkiness entails brands and products that fall very short in terms of their efficacy as makeup products. Blush turns into smudge city, mascara into flake city, foundation into puddle city… You get the idea. In all honesty, it’s kind of a crapshoot, especially if you’re ultra attached to the “organic” label.

“‘Clean beauty’ is a much better term for the consumer as the products are non-toxic and still effective,” cosmetic chemist Ginger King told Allure. last year. “‘Non-toxic’ means free from undesirable ingredients listed by…

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