10 South Asian Fashion Brands You Should Know About


Growing up in a South Asian household, clothing was always something that held an inherent part of how my culture was portrayed to me. I grew up watching my mom show me how to tell if beading was done by hand or a machine simply by taking one look at the stitching. Whenever she or any other family member visited Pakistan, they always came with a suitcase filled with a kaleidoscope of colored dresses and intricate jewelry. When I begin to think about it, I truly owe my love of fashion to the richness and variety of South Asian clothing and textiles I grew up surrounded by.

Eventually, I got to travel to Pakistan, and as much as I thought I knew about clothing before, the visit made me take a deep dive even further into the world of craftsmanship and design. As a fashion editor, my favorite part of the job is supporting brands of all kinds, big and small. After my trip, I…

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