25 On-Trend Cotton Items to Buy and Love for Winter


Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top 25 finds on their current wish list.

I love a good trend, and I especially love the challenge of shopping them out at different price points for you guys. Going luxe with designer brands is obviously easy peasy, but finding affordable versions that don’t sacrifice on quality is where the real fun begins.

Since online shopping makes things that much more of a gamble, here’s a quick tip for figuring out whether an item might be as good IRL as it looks in those e-com photos: Check the description under “composition,” and see what materials we’re working with. Whether we’re talking jeans, jackets, or joggers, a high percentage of cotton is going to help ensure an item is more breathable, touchable, and low on creasy-ness. An added bonus, as someone who is humbly trying…

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