30 Must-Have Beauty Buys, According to an Editor

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In the world of beauty, where products promising longer lashes, tighter skin, and fuller lips are launched almost daily, loyalty can be a hard thing to come by. It’s easy to get swept up in the excitement of seeing your favourite influencer wearing the latest cult lipstick and, as such, forget about the lipsticks you’ve loved for so long. I too have fallen hard for the razzle-dazzle of new products in the past; hype, it turns out, is a powerful thing. But the products that are worth knowing are the ones that remain in-demand once the confetti settles and the spotlight dims.

As such, I came to the decision that I’d no longer buy new products on impulse. Instead, I think about the products I already use. Can they actually be improved on? Is the grass truly greener on the other side? I have serious doubts. I know that a product that works wonders for one person may not do so…

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