Last year while I was in NYC for work, and while catching up with some of my colleagues, the topic of Levi’s jean fits came up. They asked me for any wisdom about which styles were best and what they should look for. The next day, an invitation to come to Coachella with Levi’s landed in my inbox. Denim destiny? I thought so.
Fast-forward a few weeks, and there I was in Palm Desert surrounded by every Levi’s jean fit you can imagine, from its new product to vintage finds. Plus, the design team was on hand to give fit advice and walk us through each and every pair. I tried on a giant stack of jeans. I’m embarrassed to admit I was a bit of a dressing room hog that day, but anything for the story, right? After photographing my favorites, including some Boomerangs to capture them in action, I was surprised to find that my picks were all new styles.