Cottagecore Is the Summer Trend That’s Suddenly Everywhere


There’s an aesthetic that’s likely to have dominated your Instagram feed as of late, and we’re here to tell you that it has a name: cottagecore. Cottagecore stems from nature, agriculture, nostalgia, and domesticity. It embraces the simple things in life, like caring for plants, frolicking in a field with animals, picnics, and baking bread in a sun-faded vintage apron.

Even The New York Times did a thorough dissertation of cottagecore right as the lockdowns were sweeping across the country. (Adjacent to this quarantine-era aesthetic are grandmacore, farmcore, and wallpaper girl, which is playing out on TikTok and Instagram.) It makes sense that such a thing would arise from this time of high anxiety and sheltering at home.

Without vacations, sporting events, pool parties, and basically every social summer occasion that’s usually splashed all over Instagram, people are…

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