Hailey Bieber x Jaden Smith Levi’s Festival Campaign 2020

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Hailey Bieber and Jaden Smith pose for Levi’s in a new Spring denim campaign centered around festival season style. The decision to move forward with launching the campaign and tweak its messaging was made by Levi’s CMO Jen Sey, who introduces the gorgeous editorial on the Levi’s site. While Coachella and many other music festivals will be postponed for 2020, Levi’s launches this series to provide hope and optimism for young people, along with a place to get lost and dream. The candy colored images with backdrop splashes in lime green, neon pink, and turquoise were shot by Karla and Matthew Welch, and we could truthfully stare at them all day long.

“As we look at today’s youth – this generation that is unapologetically demanding, creating, and pushing for the world they deserve to live in – it is clear that they are carrying forward a legacy. Make no mistake, young people are…

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