How Dannijo Is Responding to the Coronavirus Pandemic

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If you follow Danielle Snyder on Instagram, then you know that passion and positivity are practically synonymous with her brand. Danielle, who cofounded Dannijo with her sister Jodie in 2008 — yes, just as the recession hit — is part boss and part do-gooder, a winning combination for any business leader, but particularly important given the uncertainty that COVID-19 has cast on the world and on the fashion industry in particular.

As news of the coronavirus shook brands and retailers, I found myself drawn to Danielle’s thoughtful approach to social media. I avidly follow her stories and posts, which range from sharing her at-home styling tips and Boxerina workouts, to throwing a virtual birthday party for an elderly man turning 101 during the time of social distancing. The subjects vary, but the uplifting sentiment is a constant.

A few days into California’s shelter-in-place…

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