How Dannijo Is Responding to the Coronavirus Pandemic


If you follow Danielle Snyder on Instagram, then you know that passion and positivity are practically synonymous with her brand. Danielle, who cofounded Dannijo with her sister Jodie in 2008 — yes, just as the recession hit — is part boss and part do-gooder, a winning combination for any business leader, but particularly important given the uncertainty that COVID-19 has cast on the world and on the fashion industry in particular.

As news of the coronavirus shook brands and retailers, I found myself drawn to Danielle’s thoughtful approach to social media. I avidly follow her stories and posts, which range from sharing her at-home styling tips and Boxerina workouts, to throwing a virtual birthday party for an elderly man turning 101 during the time of social distancing. The subjects vary, but the uplifting sentiment is a constant.

A few days into California’s shelter-in-place…

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