How New Plus Size Brands Can Win with the Plus Size Woman


Y’all, all of the sudden, gingham is EVERYWHERE.  Have you noticed that?  I first noticed the “Gingham Takeover” in an Eloquii ad with Reese Witherspoon’s brand, Draper James.  

The one place I *do* read the comments is on ads for new plus size brands, because I think it’s fascinating to see what people have to say.  I was curious to see if folks were fans of the gingham, so I started reading the 100+ comments.

And, boy oh boy, the comments were ON FIRE.  Plus size customers were asking valid questions like, “Why did it take Witherspoon so freaking long to add plus?  Why should I support them now?”

Draper James for ELOQUII

This isn’t new.  As brands have (slowly) expanded their size ranges, or added an entirely new plus division, plus size customers have gotten ticked.  

And, honestly, looking at the Draper James and Eloquii collaboration – how are brands…

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