How the 15 Percent Pledge Supports Black Owned Businesses


Sephora is the first of four major retailers that were asked to join the 15 Percent Pledge upon its realization by Aurora James on May 29, 2020. James, who is the creative director and founder of Brother Vellies, posted about the need for businesses to invest in the future of Black communities on her feed the day after having a discussion with a friend about how Black-owned businesses are struggling in the midst of the coronavirus crisis.

Since then, she’s created a website that clearly states the three steps of the process a company must implement when taking the pledge and also includes a petition that you can sign to stand with and support the pledge. She also enlisted artist Mona Chalabi to create the above graphic — which you might’ve seen floating around social media — that outlines how Black-owned businesses have seen major struggle since the start of the COVID-19…

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