Jasmine Tookes and Josephine Skriver On the Fashion Industry In 2020

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2020, amiright? Model BFFs JoJa talk about how their industry has shifted this year and why they’ll continue to speak up for social justice

If 2020 has taught us anything, it’s that the status quo doesn’t quite cut it anymore (and really, it never should have). In a year marked by crises—including the COVID-19 pandemic, and widespread anti-Black racism and police brutality—there have been moments of reckoning, and change, in many industries. 

One industry impacted by 2020 is fashion. And no one knows that better than models Josephine Skriver and Jasmine Tookes. The IRL BFFs who launched their shared Instagram fitness and lifestyle account @joja together in 2016 are fashion world veterans and they’ve seen the industry change in recent years—in both good and bad ways.

FLARE chatted with the faces of Dynamite’s fall and holiday 2020…

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