Paris Hilton Stars in Coach’s Swinger Bag Holiday Campaign

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Coach tapped Paris Hilton and fashion house muses Rickey Thompson and Kim Petras to star in the holiday campaign for its Swinger bag, which is an archival silhouette revived. It’s a mini shoulder bag that’s reminiscent of the ones we used to carry in the early 2000s — you know, when we also used AOL Instant Messenger to plan out our outfits with our BFFs before heading to the party. Oh, those were the days. Coach went so far as to re-create a classic Windows computer screen with bright pink pop-up boxes like you might’ve had — and Paris Hilton definitely did.

Thompson’s facial expressions will plant a huge smile on your face as he types to Kim and Paris about his look. Of course he’s already dressed — and wearing the Swinger! Watch the amazing scene unfold and allow it to take you back. Then, you’ll be in the perfect mindset to shop one of the new bags, which retail for $275…

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