Perms Are Spring 2020’s Most Surprising Hair Trend


When you think of the word “perm,” visions of massive ’80s curls probably immediately run through your head. At least that’s the version of the perm that ran through mine a few weeks ago when I was getting my hair colored at Salon Kazumi in Beverly Hills and my hairdresser told me that perms are one of this year’s most-requested treatments. But as hairdresser Yukari Yoshizawa quickly explained, the 2020 version of perms is not the tight ’80s curls I was thinking of. The popular perm treatment of today is actually one of loose beach waves like the ones I create for myself using a curling iron every morning.

To me, this sounded too good to be true, so I immediately needed to know everything about the process and results. Yukari explained that this particular perm treatment is like nothing of the past in that it’s relatively quick, minimally damaging, and can create beautiful…

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