Proof That “Granny Panties” Can Actually Be Cool


In 2015, The New York Times published a story titled “Women Say No to Thongs.” The opening image featured two young women looking back over their shoulders, sporting sweatshirts and high-waisted, full-bottom underwear (emblazoned with the word “Feminist,” no less). The opening line reads, “A young generation of women is discovering a new brand of sexy in the most unlikely of places: their grandmothers’ underwear drawers.” The remainder of the story investigates the fashion phenomenon that is the resurgence of “granny panties,” full-coverage undergarments that, while once frowned upon by younger generations, have reemerged—much like the embrace of Birkenstocks and fanny packs (as the article calls out and of which I am guilty)—within the new wave of cool-girl staples.

Not long after the laundry-day go-to found its footing among the fashion-minded set, the market picked up…

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