Say It With Me: Egg-in-a-Hole Is the New Bag Trend Making It Big


Here at Who What Wear, we love coining funky trend names. From croissant bags to floss heels, there is really no limit to our naming game, and in case you haven’t already guessed, we have one more up our sleeves. Say it with me: egg-in-a-hole. Egg-in-a-hole bags are the new bag trend that is about to make it big this spring and summer and last through fall 2020 as well. This new bag shape looks exactly as it sounds—like your bag has an egg-shaped hole cut out of the middle of it. This negative space is used as the handle in all cases, but the overall styles that we’ve seen so far are quite different.

Today, we’re going to share with you all that we know so far about this egg-in-a-hole handbag trend by listing out the brands that are carving the path for this new style, including Coperni, Staud, and A.W.A.K.E Mode, just to name a few. Follow along as we walk you through this…

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