Second Life Podcast: Aurora James

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To own a brand in 2020 goes beyond just selling a product—you have to sell a purpose. Consumers are now synergistically aligning themselves with brands that share the same core values and are purchasing with mindfulness, from ethically-sourced materials to charitable donations, to ultimately contribute to a greater good. At the forefront of this movement is the beloved founder of sustainable luxury accessory brand Brother Vellies, Aurora James. As a brand built on supporting global artisan communities who hand-make each unique design, James is changing the definition of a luxury item. “What does luxury mean to me as a woman right now in 2020? Luxury is a brand that is founded by a woman, funded by a woman, and made by women,” states James. Brother Vellies’ shoes and handbags have become a symbol of luxury through integrity and solidarity that honor cultural…

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