Second Life Podcast: Joy Cho of Oh Joy!

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Joy Cho was a self-proclaimed “crafty kid.” While her immigrant parents were hard at work building a Thai restaurant in Philly from the ground up (what would eventually become a chain of four restaurants), she found ways of keeping herself busy with a myriad of creative pursuits and, by the age of 11, her first business. After a year attending classes with her mother at the Philadelphia calligrapher society, Cho began dropping business cards in the mailboxes of her neighbors, expecting a call for her unique services. When the phone lines remained idle, Cho took a different approach and offered to pen the belt ceremony certificates at her karate school, demonstrating the value of her services to a new clientele. “That’s when I learned about marketing,” Cho recounts on that latest episode of Second Life. She was in business.

Joy went on to study graphic design at…

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