Second Life Podcast: Noura Sakkijha

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Five years ago, a new fine jewelry brand entered the market, making a lasting impression on the fashion industry by breaking fine jewelry norms. Noura Sakkijha, the CEO and Co-Founder of Mejuri, built the brand around a mission to create fine jewelry that empowers the customer to purchase for themselves, rather than waiting for a special occasion or a gift from a significant other. To satisfy that mission Noura decided on a direct-to-consumer business model, enabling the brand to avoid the traditional fine jewelry mark-ups and invest in their signature weekly drop model. There is a common saying that “the apple does not fall far from the tree,” and Sakkijha’s career journey epitomizes the phrase. Coming from a family of entrepreneurs and a third-generation jeweler, Sakkijha saw a gap in the fine jewelry industry and intended to have Mejuri fill it. Today, Sakkijha…

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