The 20 Best Top-Selling Skincare Brands in the World


There are lots of fun and exciting components of being a beauty editor, but as much as we love sitting at our desks and swatching the latest and greatest to hit our beauty closet, there’s definitely more action during our day-to-day work. Recently, my Who What Wear beauty colleague Courtney Higgs and I were in a meeting detailing the most important beauty trends, products, and brands of the previous quarter (aka—the end of 2019), and we noticed a pretty interesting list: the top 20 best-selling skincare brands, ranked.

As skincare-obsessed beauty editors, our interest was piqued to see which brands WWW readers are hoarding and loving. We immediately started to discuss our favorite brands from the list, the cult-favorite products we love (plus some that we don’t), what brands didn’t make the list, and so on and so forth.

Inspired, we decided to turn the…

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