There was a moment a few years ago when everyone started taking skincare super seriously. It was a common opinion that if you used face wipes, you were told to sit on a naughty step, and if you didn’t know the names of the actives in a serum, then you shouldn’t be using it. Let’s not even discuss the fact that if you weren’t following a 15-step skincare routine in a very precise order, you were simply missing out.
Honestly, it all got a bit too much. At the same time, unless you were using The Ordinary, affordable skincare brands just weren’t the brands of choice. We wanted to discover the latest buys with the latest super ingredients, which usually had the price tags to match.