The Indigenous Activist on Representation


The artist on Indigenous representation in media and the power of women as community builders

Growing up in Canada, Indigenous artist Sarain Fox didn’t see people who looked like her in mainstream media. Whether it was on her TV screen or in beauty campaigns plastered across billboards, “I didn’t see Indigenous people around me,” she says in a new video for Sephora Canada. “So it was really hard to dream of myself or see myself in this world.” It was this lack of Indigenous representation growing up that makes Fox’s latest role all the more meaningful. The Anishinaabe activist and mom-to-be is one of the stars of the brand’s “It’s The Beauty You Give” campaign, the holiday extension of the brand’s “We Belong to Something Beautiful” initiative that launched last year, celebrating the diversity of all Canadians and…

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