The Popular Amazon Coat Is Back For Black Friday 2020


I’m a California girl living in New York City, so when it comes to winter coats, I don’t mess around. Recently, I’ve been in the market for a new style. There are so many fun, fashion-forward silhouettes this season, but I never actually buy them because I’m worried they won’t keep me warm. So here I was, minding my own business, when I happened upon Arielle Charnas, aka Something Navy’s Instagram Story. She was talking about some coat that she was wearing and loving, and casually mentioned it was from Amazon. My ears perked up, and I started doing a little more research.

The origin of the coat is slightly unclear; it apparently started with a teacher, and soon caught on to every mom on the Upper East Side of Manhattan, before trickling its way downtown to the POPSUGAR offices and my neighborhood.

Known colloquially as the “Amazon Coat” or the “Upper East Side Mom Coat,” this

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