These 8 New Swimwear Brands Are About to Blow Up


If you’re currently on the hunt to upgrade your summer wardrobe with some cool new swimwear, you’re in luck. I’ve had my eye on recent launches and have an edit of the best new swimsuit brands to know about right now. Whether you’re wearing these to your backyard pool or styling a bikini as a top with shorts or skirts, there are plenty of cool new styles to have on your radar.

From the brand who put mermaid bikinis on the map to the ones tapping into the biggest swim trends of summer 2020, these are the labels you’ll be spotting fashion insiders wear all summer long. Ahead, discover the need-to-know swimsuit labels that will be everywhere this season. You’ll want to keep all of these stylish brands on rotation.

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