This Basics Brand Is More Revolutionary Than It Looks


Welcome to our newest editorial initiative, Who What Wear Spotlight, where we’ll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need our support now more than ever. Each week, we’ll be highlighting a new fashion or beauty company. If you own a small brand and would like to be considered for the program, please apply here.

Like many of the businesswomen we’ve featured in Who What Wear Spotlight, Karla Welch grew her brand out of a void she discovered in the market—in her case, during her work as a stylist. Her client Justin Bieber had taken to requesting extra-long T-shirts, and after some time of getting the exact fit he liked made for him, she realized she didn’t like the market options available to her either. And in 2017, x Karla was born, offering basics from tees, tanks, and sweatshirts (cropped and…

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