This Is the Best-Selling Serum in French Pharmacies


Finding a beauty product you love is a double-edged sword: On the one hand, it’s a relief to find something that works for you, but on the other, you realize your obsession will cost you a pretty penny over the years. Several years ago, I got hooked on Caudalie’s Vinoperfect Radiance Serum ($80) and have since purchased at least 15 bottles. No, I don’t want to do the math and find out how much that’s cost me! I’m clearly not the only one smitten: In the brand’s recent Instagram post, Caudalie proclaims that it’s the best-selling serum at French pharmacies and that one bottle sells every 30 seconds around the world. Impressive. 

So why do I love the serum? Let me count thy ways. First, the texture: it has a lightweight, milky feel that glides on very easily. It really wakes up my skin instantly, especially when my face looks as tired as I feel. It makes my face look…

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