This Is the Trending Summer Jeans Trend of 2020


I don’t think there’s anything new you can say about jeans. Even if they’re not the item you wear all the time, everyone owns at least one pair. Since the 1960s, they have been a mainstay in our wardrobes—they are the piece that anchors so many of our outfits. From weekend looks to casual dinners as well as that nice-top-and-jeans ensemble, they’re the background noise of our closets. They only make a real impact if you focus on them, and they let the other pieces in your outfit shine. If, like me, you’ve spent less time in jeans, preferring to wear leggings or smart trackies as you live out lockdown, then you might be wondering why you’d even bother wearing them again.

Well, firstly, this situation won’t last forever, and secondly, 2020’s summer jeans trend is comfier than you might be expecting. When I asked Natalie Kingham, fashion and buying director at

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