At F-trend we are finding various brands are moving in a mildly feminine direction. The styles at Milan looked elevated and mood uplifting yet ultimately easy to wear, light and street casual.
That’s not to say overly simplistic, rather it looked like that there’s been a collective thought of what during the pandemic consumers might really would like to buy?
We have seen numerous elevated separates, neutral hues with flashes of color to lift the overall outfit, as well as quirky and dramatic rainbow and floral prints with bright pops of color that provide a sense of escapism. Designers loved the artwork during the lockdown and reflected it into their collection.
Digitally, international buyers appreciated the mood of restart and the optimism that most of the designers unveiling their collections in Milan injected into their lineups.