What Is It Like to Be in Fashion Retail During Coronavirus?

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If you think fashion is frivolous in the time of coronavirus, you probably don’t depend on it for a living. My friend, the founder of San Francisco’s Hero Shop, Emily Holt, does. She’s a former Vogue editor who set up shop on the West Coast in 2016 after she spent years covering the fashion industry in New York, and Hero Shop has become a bright spot in our city’s fashion landscape ever since. It’s a gem, housing an expertly curated selection of contemporary and luxury labels, the likes of which you’re more likely to find strolling around Soho than the streets of San Francisco. Fashion fans and shoppers like me have found her store to be a haven of sorts, and happily indulge in the designer trunk shows and events she offers regularly as a chance to engage with the style world that can, at times, feel so far from the Bay Area.

As I watched the news of the pandemic and its effects as…

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