What is Longwear Makeup—And Do We Need Lipstick That Lasts 24 Hrs?

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When I was a teenager and just beginning to explore the vast, intoxicating world of makeup, no product was more impressive or more of a mystery to me than long-lasting lipstick. At that time (the mid-2000s), the launch of Kylie Cosmetics and its penchant for ultra-matte, cling-to-your-lips-for-dear-life, bulletproof lipstick was still a decade away, and we had not yet been introduced to the world of makeup tutorials on YouTube. Instead, the biggest innovations in long-lasting lipstick consisted of two steps: a lipstick followed by a topcoat. (Yes, like nail polish!)

In the early and mid-2000s, lipstick got a major upgrade, thanks to products like CoverGirl’s Outlast All-Day Lip Colour with Topcoat and Revlon Colorstay Overtime Lip Colour. These lipsticks were sold with a clear topcoat, made of waxes like beeswax and ozokerite (more on those below), that you’d…

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