What Will Shopping Look Like in 2021?


Image Source: Getty / Raimonda Kulikauskiene
You probably still remember that scene in The Devil Wears Prada, where Miranda Priestly coolly schools Andy Sachs on the trend cycle. You know, the one that made “cerulean” blue famous: “What you don’t know is that that sweater is not just blue, it’s not turquoise, it’s not lapis, it’s actually cerulean.” She says, glancing at Andy offhandedly. “You’re also blindly unaware of the fact that in 2002, Oscar de la Renta did a collection of cerulean gowns. And then I think it was Yves St Laurent, wasn’t it, who showed cerulean military jackets? And then cerulean quickly showed up in the collections of eight different designers. Then it filtered down through the department stores and then trickled on down into some tragic ‘casual corner’ where you, no doubt, fished it out of some clearance bin.”

That, in essence, is how a very select group of…

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