Women empowerment and swim and lingerie wear in 2021


With the rise of superconscious and activist consumer overflooded by the information and accepting the own skin, the future lingerie and swimwear for women are protecting without crushing, reassuring and empowering feminine power.

Based on F-trend’s mega Trend the Ultra Modern feminism and “The Activist” consumers have become superconscious, they are finding the medium to communicate their feelings to brands through social media platforms such as Facebook, Twitter and petition platforms such as Change.org to raise their concerns. 

Women activist consumers are breaking the taboos associated with their bodies, for them well being and healthy body is the biggest concern rather than hyper-athletic figure endorsed by the lingerie and the swimwear brands.

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